About the Founder


Simple. Nice. Progressive. Evolving.

Work Experience:

Over 28 Years in Management Consulting, Training, MassComm and Advertising Industry. Worked over 125 Brands and Assignments. Believe in Constant Learning.

Currently in the following areas since July 2001 to present date:

  1. Heading www.brandceptsindia.com with a focus on Brand Building and Valuation. It covers Brand Updates, Consulting, Training and related areas.
  2. Heading www.rakeshvanarse.com with a focus on Learning and Development in Business Management, Life Skills and Soft Skills, Mentoring, Coaching and Teaching in various Management Institutes and Business Schools.
  3. Chief Mentor and Founder as Brandcepts Technology Business Incubation (TBI).
    • https://swabhimaan.co.in/
    • https://surprizes.in/
    • https://wocontech.com/
  4. Teaching at the various Management Institutes covering various areas like General Management, Advertising, Marketing, Soft Skills and related Subjects.
  5. Writing Books on Advertising, Marketing and Self Improvement to be used as Text Books for Post Graduate Courses as well as General Reading.

Previous industry experience:

  1. Brandcepts Advertising & Communications – Advertising and Mass Communication along with Exhibitions over 125 Brands.
  2. Worked at Interface Communications, MAA Bozell, Trikaya Grey and others.
  3. Management Consulting – Consulted in Education, Paper Industry and Exhibitions Industry.

Previous training experience

  1. Corporate Training Programs, Workshops and Seminars with leading Corporate Houses, Management Consultancies and B-Schools
  2. Areas Covered: Brand Management, Stress Management, Effective Communication and Presentation Skills, Team Building and Leadership and other programs
    1. L&T – Effective Communication and Presentation Skills
    2. L&T – Brand Management
    3. Capricorn Logistics – Change Management and Team Building
    4. ACC – Influencer Management
    5. MSC Shipping – Stress Management and Work Performance
    6. Workshop on “Become A Complete Manager”
    7. Workshop on “Brand Management”
    8. Workshop on “Attitude and Motivation”

….and many more

Previous consulting experience:

  1. Consulted at Varun Air Services in 2011-12 for Organization Development.
  2. Consulted at INIFD as Course Consultant from January 2010 to July 2010.
  3. Consulted as Course Consultant at Davar’s College to build up Management Division – from April 2006 to March 2008
  4. Consulted at Parag Copigraph in Marketing & Sales Areas

 Previous teaching experience

  1. Currently teaching at NAEMD – Mumbai, New Delhi, Jaipur, Ahmedabad, NASM
  2. Previously taught at Welingkar Institute of Management (WE School), MET, KCCMS, IBS, ITM, WLC Institute, INIFD

Areas covered in Training, Workshops and Teaching

  1. Marketing
  2. Strategy in Business, Marketing, Corporate areas
  3. Brand Management and Strategy
  4. Event Related Subjects
  5. Marketing Communications
  6. Management
  7. Media and Entertainment
  8. Celebrity and Model Management
  9. Retail, E-Commerce and Fashion
  10. Sports Management


  • Awarded “Excellent” ratings at various Institutes and Training Programs
  • Awarded “MAA Bozell 100 Percenter for outstanding performance” at MAA Bozell Communications Limited
  • Best Marketing Research Project Award with Harry Collections Suitings and Shirtings
  • Best Student of the year – 2 Times
  • Winner of Elocutions English 8 times and Hindi 6 times

Education, Qualifications & Learnings:

  • Post Graduate Diploma in Business Management – (PGDBM – 2 years Full Time) from Sydenham Institute of Management (SIMSREE), Mumbai in 1993 – 1995. Class: 2nd
  • B.Com from Jai Hind College, Mumbai in 1992. Class: 2nd
  • Masters Diploma in Computer Studies (MCDS) from Datapro Institute of Technology in 1992 – 1994
  • The Landmark Forum and Advanced Course in 2010.
  • Yoga -Basic Course in 2010.
  • Vedanta by Chinmaya Mission in 2015.
  • Brahma Vidya for further growth and development in life.

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