Brand & Strategy Institute

  1. Brand Management
  2. Strategic Management
  3. Integrated Marketing Communications
  4. Advertising
  5. Public Relations
  6. Events & Promotions
  7. Digital and DM
  8. Content Building
  9. Communication Strategy

The Program Coverage

1, Brand Management

  • A program designed over 2 / 3/ 4 / 5 Day Workshop on the basics of Brand Management

Coverage 

  • All relevant Brand Terms applicable for success today
  • How do some leading brands of the world work
  • How to integrate these learnings in your own brands

Who would benefit?

  • Ideal for Senior to Middle Level Sales and Marketing Professionals desirous of progressing to Brand Management

 

2. Strategic Management

  • A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Strategic Management

Coverage

  • Importance of Strategy in Corporate, Business and Functional Decisions
  • Modules covering Production, Marketing, Financial, Operational, Human Resource and General Strategies

Who would benefit?

  • Ideal for CEOs, COOs, SVP, VP, AVP of Mid-Corps and MSMEs

 

3. Integrated Marketing Communications

  • A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of IMC

Coverage

  • How does it really work in real life situations
  • Integrating Advertising, PR, Digital and Events & Promotions for Holistic success
  • Making a Short Term, Medium Term and Long Term Plan to help achieve results
  • Information on Strategic Tools to evaluate Communicative Effectiveness

Who would benefit?

  • Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

 

4. Advertising

A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Advertising

Coverage 

  • The Conventional Model
  • The Communication Strategy
  • The Creative Strategy
  • The Media Strategy
  • Achieving Advertising Goals

Who would benefit?

  • Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

 

5. Public Relations

  • A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Public Relations

Coverage

  • Press, TV and Web
  • The PR Plan
  • The PR Strategy
  • The PR Approach
  • The PR Campaign and Comprehensive Strategy

Who would benefit?

  • Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

 

6. Events & Promotions 

A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Events & Promotins

Coverage 

  • The Conventional Event Market
  • The 6 Broad Event Segments
  • The Event and Promotions markets
  • The Event Strategy and Execution
  • The Event Brand Building and Valuation

Who would benefit?

  • Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

 

7. Digital and DM

  • A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Events & Promotins

Coverage  

  • The Digital and Social Media
  • The role of Digital in Conventional Marketing
  • The role of Digital in ECommerce Marketing
  • Integrating Digital for success in Organizational Goals and Objectives
  • The concept of Branding and Valuation in the Digital Space

Who would benefit?

Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

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