1. Brand Management
2. Strategic Management
3. Integrated Marketing Communications
4. Advertising
5. Public Relations
6. Events & Promotions
7. Digital and DM
8. Content Building
9. Communication Strategy

The Program Coverage 1, Brand Management

• A program designed over 2 / 3/ 4 / 5 Day Workshop on the basics of Brand Management

Coverage 

• All relevant Brand Terms applicable for success today
• How do some leading brands of the world work
• How to integrate these learnings in your own brands

Who would benefit?

• Ideal for Senior to Middle Level Sales and Marketing Professionals desirous of progressing to Brand Management

  2. Strategic Management

• A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Strategic Management

Coverage

• Importance of Strategy in Corporate, Business and Functional Decisions
• Modules covering Production, Marketing, Financial, Operational, Human Resource and General Strategies

Who would benefit?

• Ideal for CEOs, COOs, SVP, VP, AVP of Mid-Corps and MSMEs

  3. Integrated Marketing Communications

• A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of IMC

Coverage

• How does it really work in real life situations
• Integrating Advertising, PR, Digital and Events & Promotions for Holistic success
• Making a Short Term, Medium Term and Long Term Plan to help achieve results
• Information on Strategic Tools to evaluate Communicative Effectiveness

Who would benefit?

• Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

  4. Advertising A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Advertising Coverage 

• The Conventional Model
• The Communication Strategy
• The Creative Strategy
• The Media Strategy
• Achieving Advertising Goals

Who would benefit?

• Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

  5. Public Relations

• A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Public Relations

Coverage

• Press, TV and Web
• The PR Plan
• The PR Strategy
• The PR Approach
• The PR Campaign and Comprehensive Strategy

Who would benefit?

• Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

  6. Events & Promotions  A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Events & Promotins Coverage 

• The Conventional Event Market
• The 6 Broad Event Segments
• The Event and Promotions markets
• The Event Strategy and Execution
• The Event Brand Building and Valuation

Who would benefit?

• Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals

  7. Digital and DM

• A program designed over  2 / 3/ 4 / 5 Day Workshop on the basics of Events & Promotins

Coverage  

• The Digital and Social Media
• The role of Digital in Conventional Marketing
• The role of Digital in ECommerce Marketing
• Integrating Digital for success in Organizational Goals and Objectives
• The concept of Branding and Valuation in the Digital Space

Who would benefit? Middle Level Brand Management, Advertising, PR, Digital and Event Management Professionals Brand & Strategy Institute