About the Founder


Philosophy: Simple. Nice. Progressive. Evolving. Area of Focus: Rakesh Vanarse, Founder & CEO, Brandcepts. Rakesh Vanarse has worked over 140 Brands as a Brand & Strategy Specialist and Consultant. He is also into
  1. Brand Consulting.
  2. Marketing Communications Consulting.
  3. Advertising Consulting.
  4. Public Relations Strategy Consulting.
  5. Events & Promotions Consulting.
  6. Start-up Consulting.
  7. E-Commerce Brand and Marketing Consulting.
  8. Marketing Research Planning and Consulting.
  9. Marketing Consulting.
  10. Strategic Planning Consulting.
  11. Business Strategy & Planning Consulting.
  12. Corporate Planning Consulting.
Work Experience: Over 28 Years in Management Consulting, Training, MassComm and Advertising Industry. Worked over 140 Brands and Assignments. Currently in the following areas since July 2001 to present date:
  1. Heading with a focus on Brand Building and Valuation. It covers Brand Updates, Consulting, Training and related areas.
  2. Heading with a focus on Learning and Development in Business Management, Life Skills and Soft Skills, Mentoring, Coaching and Teaching in various Management Institutes and Business Schools.
  3. Chief Mentor and Founder as Brandcepts Technology Business Incubation (TBI).
    Leisure & Lifestyle
    Senior Citizens
    Environment & ESG
    Travel & Leisure
  4. Teaching at the various Management Institutes covering various areas like General Management, Advertising, Marketing, Soft Skills and related Subjects.
  5. Writing Books on Advertising, Marketing and Self Improvement to be used as Text Books for Post Graduate Courses as well as General Reading.
Previous industry experience:
  1. Brandcepts Advertising & Communications – Advertising and Mass Communication along with Exhibitions over 125 Brands.
  2. Worked at Interface Communications, MAA Bozell, Trikaya Grey and others.
  3. Worked on brands such as Akai TV, MTV, Anchor Group, Tiger Balm, Marico, Procter & Gamble, Janssen-Cilag – Johnson & Johnson, Patni Computers, Hathway and many more.
Previous training experience
  1. Corporate Training Programs, Workshops and Seminars with leading Corporate Houses, Management Consultancies and B-Schools
  2. Areas Covered: Brand Management, Marketing, Brand Management and Strategy Event Related Subjects, Marketing Communications, Event Related Subjects, Marketing Communications, Sports Management, Strategy in Business, Marketing, Corporate areas, Stress Management, Effective Communication and Presentation Skills, Team Building and Leadership and other programs and many more.
Previous consulting experience: Consulted at Varun Air Services, INIFD as Course Consultant, Davar’s College to build up Management Division, Copigraph in Marketing & Sales Areas and many more.  Previous teaching experience
  1. Currently teaching at NAEMD – Mumbai, New Delhi, Jaipur, Ahmedabad, NASM.
  2. Previously taught at Welingkar Institute of Management (WE School), MET, KCCMS, IBS, ITM, WLC Institute, INIFD.

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