- Management:
The overall Management Philosophy of the organization comprising Mission, Vision, Values and related parameters and its implementation
- Business:
Business Strategy comprising of Targets, Key Result Areas, Application and Achievement
- Marketing
Covering Sales, Mass Communications, Marketing Research, Brand Management and Digital Marketing
- Branding
Brand Equity building through analysis and synthesis of various Branding Parameters
- Advertising and Mass Communication
Communication Strategy percolating into Advertising, Public Relations, Events & Promotions and Direct Marketing & Digital Marketing
- Marketing Research
MR in Qualitative and Quantitative areas to help arrive at better Marketing Decisions.