The overall Management Philosophy of the organization comprising Mission, Vision, Values and related parameters and its implementation
Business Strategy comprising of Targets, Key Result Areas, Application and Achievement
Covering Sales, Mass Communications, Marketing Research, Brand Management and Digital Marketing
Brand Equity building through analysis and synthesis of various Branding Parameters
- Advertising and Mass Communication
Communication Strategy percolating into Advertising, Public Relations, Events & Promotions and Direct Marketing & Digital Marketing
- Marketing Research
MR in Qualitative and Quantitative areas to help arrive at better Marketing Decisions.